“Ad Stereotypes Hurt Guys Too” – The Vitamin W Staff

Posted: April 16, 2014 in Uncategorized
Tags: , , ,

As “The Women in Media Project” we have a clear focus on women (obviously), but it is important to call attention to the ways men are hurt by stereotyping media aspects. This article explores a few of the tropes that we see commonly in commercials and other ads. One of the criticisms of feminism is that it is all about women and misandry (the hatred of men), but misandrists can’t be feminists because feminism is about equality and you can’t fight for equality when you think you’re better than the other party. The patriarchy hasn’t just forced women in to girly boxes, it’s forced men in manly boxes. These gender ideals are equally detrimental to our society and culture.

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