Jessica Rey discusses the Bikini and how men react to seeing women in them. Rey cites a Princeton study that reveals the objectifying way men view women who are scantily clad.
To see her swimwear line:


This video is a compilation of clips in the media of India. Being a country of immense beauty and economic standing, Indian women are still heavily facing abuse in all forms, something that is very visible and quite shocking in the video. Misogyny is very prevalent in countries like India, and that the proper utilization of feminism would slowly but surely make women equal within their own countries.

Videos like this are important and when they go as viral as this one did, it sparks conversation. The news media outlets are forced to talk about it and through those outlets older demographics that don’t spend as much time online are exposed to the themes and shocking revelations that it presents. Anything that rips off the blinders we often wear in order to live a more comfortable life of naive bliss is good.

After our last post, we received a comment regarding the lack of attention to the ideals and expectations placed on men in our society. This person asked if males “[did] not matter because they lack the ‘correct’ genitalia?”
That was never the message we intended to send. While this particular website’s focus is on the representation of women in the media, that does not mean we do not notice or care about the struggles that men face. We hope that this video and the project that it stands for helps to bring to light both sides of the fight against archaic standards for gender behavior.

“Does gender bias still exist? If the answer is no, then why is it that women who take charge tend to be called bossy, whereas men who do the same is just doing his job as a boss? Or why is it that when mothers are passionate about their career, they tend to be seen as selfish, while working dads are dedicated? It is also quite startling that a recent study said 70% of men feel that women need to downplay their personality in order to be accepted.

According to the 2013 Global Gender Gap Report, the Philippines ranks number 5 in gender equality. But a survey by the social news network, Rappler, revealed that gender bias is still very much prevalent. One thought-provoking statistic showed that 77% of males and 66% of females believe that men deserve employment more than women — clearly reinforcing that bias exists in the workplace. Research findings show that both genders have prejudices and are prejudiced against.

Pantene, a brand that stands for empowering women to shine boldly, highlighted the issue of double standards and the culture of inequality that people have come to accept as the norm. Although initially approached from a local standpoint, the campaign resonated to the global market, recognizing an idea that was inspired by a hard-hitting reality that every woman faces.

Thus, #WhipIt was created. Urging women to leave labels behind, and be strong and shine.

Learn more about the movement and join the conversation here:

This is a trailer for the film that inspired us to focus on this movement. Visit the website for more information way to join the movement.